One of the most important things to do when starting your own business as a sole proprietor is marketing, because you need to find customers who will be interested in your products or services and willing to pay you to provide those products or services.
This article provides an overview of some basic marketing strategies, so you can get started with getting customers interested in what you have to offer.
Marketing is Key to Starting a Business
If you’re a sole proprietor, marketing is often one of your responsibilities, which means you have to learn how to do it right.
Here are a few tips that can help you market your business effectively.
1. Identify Your Audience and Make Sure They Want Your Product or Service: Before you even start thinking about what type of marketing will be most effective for your company, ask yourself who exactly you want to reach with your product or service. This step may seem obvious—but if you don’t know who will want to buy from you, then there’s no point in trying to convince them to choose your company over others.
2. Determine Where You Can Reach These People: Next, think through all possible channels where you might get potential customers interested in buying from you. Where do they live? What kinds of events are they likely to attend? What TV shows and movies do they watch? Answer these questions and look at how other businesses similar to yours reach their audience.
3. Develop a Solid Brand Identity: Once you know where your potential customers hang out and what media they consume, put together an advertising plan that includes all of these sources.
Everyone can learn how to promote their business. It all starts with knowing your business. Identify your USP and how it stands out in a crowd.
When you know what sets you apart from other businesses, you can then set goals that keep your top line growing while paying attention to lowering costs.
Before marketing any product or service, make sure you have established customer trust by providing value for every dollar spent.
From there, create an audience of potential clients through a variety of marketing channels including social media. Using analytics on these channels allows for optimization and measurement leading to higher ROI over time.
With effective marketing, your business will reach many more customers, attract much more interest and establish itself as an authority in the marketplace! Here are some of the best low budget marketing techniques.
1. Build a website
Having a website is an absolute must for any business, big or small. If you don’t have one already, now is not too early to start getting your ducks in a row—it’s easier than ever before to create and maintain a site. There are lots of templates available that you can use or DIY guides on how build them yourself. You could also outsource site building if you aren’t tech-savvy.
You can use platforms like Fiverr to connect with designers who can help build out your site for just $5! Just be careful not to try and skimp on things—if you don’t have a site or can’t direct people there, it could hurt rather than help.
2. Finding & Optimizing Keywords
Keywords are essential to any marketing plan, especially for an entrepreneur who’s running their own business and handling most of their marketing on their own.
Pick a few keywords that describe your business and optimize them on social media, search engines, and everywhere else you can think of.
You should spend some time researching those keywords so you know which ones are more popular than others.
To help you with your keyword research process there are quite a few SEO tools that can be used for finding keywords.
Some of them like Google’s keyword planner or KWFinder are free, but I prefer Long Tail Pro . It’s got everything I need and it’s paid tool. If you plan on doing any kind of SEO don’t forget to buy LTP platinum . There is also an amazing BONUS package – Long Tail Platinum bonus where you get lots of goodies included in it.
3. Getting Found on Google
If you don’t have a marketing plan in place, how are customers supposed to find your business? Get found on Google by optimizing your website with keywords that relate to your industry and company.
This will ensure new customers will see your business when they search for products or services you offer. Use words that potential clients may use to describe your business and solutions, so you appear higher in search results.
These words are known as long-tail keywords because of their specific nature—they typically consist of three or more words (i.e., marketing consultant Atlanta businesses versus marketing consultant Atlanta).
Also include synonyms within each page so readers looking for specific terms can easily find what they need.
4. Building an Email List
You can capture an email address in many ways, such as at a physical retail store or through a landing page. Collecting email addresses provides your business with an additional way to communicate with your customers.
You can also use email marketing to stay in touch with past customers and find new ones who might be interested in your products or services.
To send out emails on behalf of a brand, you need permission from each person on your list. When someone gives their permission (either by checking off a box that says I agree or by clicking on an appropriate link), they become part of your approved sender list.
You are then able to send them messages about products and services from that company via email—as long as you keep sending them relevant information. They won’t receive lots of irrelevant messages from other companies.
Alternative you can use our B2B email research service for your next email marketing campaign.
5. Build a blog for your business
Having a presence on social media is important for both existing and prospective customers, but there’s value in having your own blog page.
Not every business owner knows that blogging can actually be one of their most powerful marketing tools. When you are considering how you want to market your business, use blogs to establish credibility and trust with prospective customers.
People appreciate hearing from real people and reading about real experience. Start by creating a list of questions potential customers might have about your company and create content based on your answers. Use keywords in headlines and throughout content so search engines can find it more easily when people search for information relevant to your industry.
Hire our WordPress virtual assistants to get your thoughts online through blogging.
5. Don’t be Afraid of Sales Funnels
If you’re not familiar with sales funnels, they are a process businesses use to help them move prospects to customers and customers to clients.
The more you know about what they are and how they work, you can better leverage them in your marketing strategy. This means you can turn new leads into loyal customers at a much faster rate! Here are some basic tips on using sales funnels to grow your business.
I recommend that all online marketers need an effective funnel for their business growth and success, as it is an extremely important part of internet marketing for any business owner, or startup entrepreneur.
Sales Funnel is one of my biggest value propositions because I believe so strongly in its importance and effectiveness from my personal experience working with it over 8 years!
6. Create Social Media Content
Content is king, and you can’t create content without a social media presence. If you don’t have one, take an hour to get one. Create an Instagram account and post a photo of your company or product.
Post on Twitter twice about your company or product for each time you post on Instagram, if possible. Find out what hashtags are relevant to your industry and use them regularly in posts on each platform—research these before publishing.
7. Reach Out to Bloggers and Influencers
A business owner can easily gain traction by reaching out to bloggers and influencers. By posting about your product or service, they’ll be able to share it with their audience. Plus, getting mentioned on a trusted source will do wonders for your credibility. If you don’t have a list of popular bloggers in your industry handy, a simple Google search will point you in the right direction. You can find directories of industry-specific blogs and influencers here .
Alternatively you can reach out our research team and they will help you find influencers/bloggers according to your business needs.
8. Don’t forget about YouTube
YouTube is an excellent platform for sharing your content and reaching out to more people. That’s why more and more businesses are trying to create a YouTube channel, however not all of them are able to get subscribers that watch their videos on a regular basis. To create a successful YouTube channel it’s crucial to learn how to market your business on Youtube.
9. Join local business groups and attend networking events
This is a great way to reach out to potential customers, especially if you don’t have much of an online presence. You can get involved with local Chambers of Commerce and attend events where you can share your services with other business owners.
9. Join local business groups and attend networking events
As we’ve pointed out in this article, working as a sole proprietor means you don’t have an employee or other management-level support to sell your business for you. You are on your own when it comes to marketing and promotion. And if you don’t do it, no one will.
The best way to promote your small business is by actively searching for new customers. It might seem like self-promotion isn’t very professional – after all, most of us were raised to believe that you get ahead in life by doing a good job without calling attention to yourself – but that just doesn’t apply anymore. If you aren’t proud of what you do then why should anyone else be proud of buying from you?